Diploma in
Sale and Marketing

Master professional sales techniques and strategic marketing management through modern methodologies in this comprehensive Professional Diploma program.

View Curriculum

09-5163408

Professional Selling

Master effective sales strategies and advanced personal selling skills for today’s market.

Strategic Marketing

Learn strategic management techniques to gain and sustain competitive market share.

Global Accreditation

Earn a prestigious certificate accredited by Lincoln University College.

Course Curriculum

A comprehensive breakdown of all subjects covered in the sales and marketing program, taught from basics to advanced strategy.

Sales Management

Module 01

Core Pillars

• Sales & Distribution Management
• Fundamentals of Sales
• Personal Selling Skills
• Distribution & Channel Management

Key Topics:

01-05. Definition of Sales, Art of Selling, Sales vs Marketing, Professional Salesmanship, Success Factors.

06-10. Effective Techniques, The Buying Process, Modern Selling Characteristics, Selling Skills, Types of Selling.

11-15. Functional Activities, Writing a Sales Plan, Distribution Functions & Channel Planning.

16-18. Distribution Planning steps, Strategic implementation, and Developing Tactics.

Marketing Management

Module 02

Strategic decisions and nature of strategy

Marketing/Strategy interface & Value Chain

Effective audits & Profitability analysis

The growth of Relationship Marketing

Competitive Intelligence System

Portfolio Analysis & Market Attractiveness

Principal

Industry Expert

Lead Instructor

Lead Instructor
U Moe Zaw Win

With extensive professional experience in Sales and Marketing, U Moe Zaw Win provides students with practical insights, advanced sales strategies, and effective market penetration techniques that are directly applicable in today’s competitive landscape.

Live Zoom Sessions

Real-world Case Studies

Sales Pitch Training

Class Recordings Provided

Course Introduction

Watch our detailed introductory video to learn more about the Sales and Marketing program and what you’ll achieve.

Diploma in Sale and Marketing